Should television be allowed to use “deepfake”?

“” Deepfake “is a neutral tool that must be allocated”

Thierry ArdisonCreator of “L’Hôtel du temps”

“The deepfake (Hyperdeception) is a technology that can be used for parody but also for harmful reasons, like this video where we see Volodymyr Zelensky urging his soldiers to take up arms. With the show “L’Hôtel du temps”, I invented another use deepfake Positive, noble and at the same time cultural.

For a long time I had been talking to the dead. Also, I’ve already done shows about John Lennon or Victor Hugo, look-alikes and comedians, but I thought it would look like a cabaret… so when I discovered technology deepfake I said to myself, here’s the solution: we’re going to resurrect them!

Analysis. Artificial Intelligence: With “Deepfake”, how to tell someone something

For the first broadcast on Dalida, we collected as many pictures of her as possible. Artificial intelligence then integrated her face and her voice, and what was needed was for them to model an actress who studied the singer’s gestures. This show is revolutionary! We are selling it in several European countries and the United States.

A documentary, not entertainment

This use is not harmful at all but educational. “L’Hôtel du temps” is not an entertainment program, it is a documentary. And we have two rules: report only authentic statements, the heirs will always be in agreement. The program has a traditional dimension, knowledge and transmission of knowledge.

I think, precisely, the mission of public service is to serve the people. I am a child of ORTF and it seems to me that public television today does not have the capacity to impart knowledge, creativity and innovation. But I’m not nostalgic at all, proof: I work with artificial intelligence. I have other projects nearby deepfakeWith a show that will bring a living celebrity face to face with them, as they were twenty or thirty years ago …

This death can always bring something to us

What to understand is that deepfake A tool. Just like a hammer with which you can hit a nail or head. Now that deepfake Existing, we need to see how we use it. Either way, you can’t stop at new technologies: you can choose great things instead of terrible things. This is a neutral tool that must be allocated.

We cannot, on the one hand, condemn the cultural decline of time and, on the other hand, deprive us of the modern ways that allow us to talk to the younger generation. I think the French literature, cinema, recording industry is going through weakness. So I am interested in this death which can always bring us something. Without bitterness or sourness. A

“From the data recorded in your lifetime, we can hijack what you were”

Jean-Gabriel GanasiaComputer scientist specializing in artificial intelligence, former chairman of the CNRS ethics committee and author of “Virtual Servitudes” (1)

“The deepfake Creates an illusion using artificial intelligence, especially techniques from machine learning. From a person’s pictures and videos, we create a digital model that we can animate with the same facial expressions, the same tone, everything.

The most common use is to tell a celebrity something he has never said, or to force him to do something he has never done. It may be for entertainment or, conversely, malicious purposes: for example, embedding a woman’s face on the face of a pornographic actress; Or, as was the case with Barack Obama, misrepresenting politicians. Danger is an interesting figure. Even if the deception is proved even after denial, there is loss and people are confused. We have seen this in the case of climate or medicine: false information remains.

Of course, humanity has not waited for this deepfake To manipulate images or memories of the dead. Enough to see how politicians on different horizons conveniently dig up quotes from General de Gaulle! But with technology, these extensions take on another dimension, which is very problematic. After all, where these manipulations were often the work of totalitarian regimes, they are now accessible to a wide variety of social groups who can use them to destabilize democracies and fragmented societies.

To return to recreational use, the question is about the right to photography, especially after human death. This prolongation of a form of “existence” after death raises shiny questions. Unlike photography or writing, which is a sign of the missing deepfake Allows you to reconstruct the dead person’s behavior so that he or she can respond to the present, as if he or she were still with us. But starting with the data recorded in your lifetime, we can totally hijack what you were! Before he dies, it will be necessary to protect himself from malicious use – such as giving up some pre-medical instructions – to make sure that the inheritance is not exploited.

Philosophically, it calls into question our relationship with grief and the difficulty of the contemporary world in taking a break between life and death. Preserving the memory of the deceased and preserving their testimony is crucial, both collectively and individually. But it is disgusting to imagine surviving by technology. States need to legislate to prevent abuse. A

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