How Humanlinker wants to disrupt business relationships

Since its inception in September 2020, the Montpellier startup HumanLinker has pursued its goal with determination: to revolutionize business relationships on BtoB for artificial intelligence.

After raising প্রথম 700,000 in initial funding, which enabled it to begin developing its technology, the startup finalized its second fundraising in April, this time from 2.5 2.5 million, fifteen business angels and two investment funds.

“These fundraisers will allow us to shape the future of revenue generation.” Humanlinker co-founder Thibault Brioland has announced.

Notice the correct conversation

After several entrepreneurial experiences in the new technology, Thibault Brioland and Regis Vieira decided to join forces to create the humanlinker.

“We’ve realized the common problems of the business generation, such as sales managers not having the tools to align teams around a strategy associated with an ideal customer profile. The BtoB sales process is becoming more automated, which damages relationships. Returning people to the center of the relationship that brings additional functions to CRM (Customer Relationship Management, Ed.) Most common “, Thibault synthesizes brioland.

More specifically targeting fast-growing companies, combined with two leading business relationship management software programs (Hubspot and Salesforce), the technology created by Humanlinker enables the company to identify targeted company information (financial data, company structure, news such as fundraising or internationalization, etc.). ) And classify them. The algorithm thus allows sales teams to identify the exact contacts within their possibilities and provide a personalized experience.

Going to England and Germany

So far incubated at the Montpellier Business School Entrepreneurship Center and Montpellier BIC, HumanLinker has just opened an office in Montpellier and a branch in Paris.

To help with its development, the startup, which currently has five employees, will hire about fifteen by the end of the year. One-third of the work will require staff Completely remote.

HumanLinker currently has about ten clients, mainly fast-growing startups or scale-ups. Its economic model is based on an annual license sale between 5,000 and 40,000 euros per user (prices vary depending on the CRM used and the number of users).

The startup wants to make its desktop application available to sales teams across France, but also in two neighboring countries, Germany and England.

“We’re aiming for about 30 customers by the end of the year before we roll out across Europe and the United States,” he said. Humanlinker’s co-founder project. This will be a good marker for investors in our next fundraising by the end of 2023, between 10 and 15 million euros. “

Valuable creative features

To achieve her ambition, HumanLinker, deeptech labeled by Bpifrance, has integrated Caroline Frankzia, an international reference. Dirty managementAnd CEA has signed a partnership with other organizations, such as the Tech Accelerator and the National Institute for Research in Digital Science and Technology (INRIA).

Within a few months, the startup should launch a new innovation brick called Deep relationship mappingThe role of business managers promotes recommendation.

“It will be a cornerstone of trade relations, Thibault reassures Brioland. We first attacked this market, CRM players are traditionally limited to functionalities that have proven themselves but the standards are not very creative. However, this market is valued at 58 58 billion and will reach বিল 128 billion in 2028. The future of CRM depends on groundbreaking innovations and must play the role of Humanlinker. A