NFT, Metaverse … what opportunities for the brand?

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How the virtual world and the real world merge and what are the underlying problems for companies.

Still a vague and distant concept, metavers are often defined as a parallel universe, made up of virtual worlds. However, this idea is not new as it was first described in 1964 in Daniel Gallo’s novel “Simulacron 3” published in the United States. The term derived from the contraction of meta and universe is regularly used. Describe a future version of the Internet, where one can have fun and exchange, work, especially transact via NFT. Second Life, in the early 2000’s, paved the way as a pioneer of a social and economic platform based on a micropayment system, where users had the intellectual property of their creations and were free to create their own space and community. But in recent months, this new trend is needed everywhere: especially luxury, but not only. Many companies like Meta (ex-Facebook) or Microsoft are investing heavily there. Creating immersive 3D spaces, new generation events, 3D commerce, sales of virtual products or works of art, augmented reality, incarnation, … in this context, how the virtual world and the real world merge, and above all, what opportunities it represents for the company. ? Also what is the limit? One thing is for sure, if all of them still do not have a clear strategy in this area, most are sure that they will not be able to stay on the side of the road.

Many questions that our experts need to answer in timeA conference is accessible online, Thursday, May 19th. You get an overview of the Metavers platforms (Minecratft, Roblox, Decentraland, Sandbox, Fortnite, etc.) and the most popular NFT technologies (Opensea, Rarible, Metamask, etc.) and their use in various sectors (luxury, fashion, beauty, entertainment,). Together, the three guests talk about it and discuss current and future opportunities for companies. First, Florence Trauch, commercial director of Facebook. A graduate of ESC Rouen, he has over twenty years of experience in communications, marketing and digital. Prior to becoming France’s Director of Sales in December 2016, he joined Facebook in January 2014, as Global Client Partner, responsible for developing major French international accounts. Next to him is Javier Peret, director of Microsoft France’s Azure entity. A graduate of Corpus des Mines and an executive MBA from ESSEC-Mannheim, he has worked in IT and the Internet for over twenty years. Rich in a hybrid background of engineering, marketing and sales, he co-founded and supported several start-ups, held several positions in major telecom and IT groups and wrote two books on digital transformation. Today, at Microsoft France, he is responsible for developing all infrastructure solutions, artificial intelligence and mixed reality services, the Internet of Things (IoT), as well as developer animation. Finally, our third guest is Emanuel Vivier, co-founder of the HUB Institute (a digital think tank founded in 2012) and an expert in digital conversion and digital marketing. For over 20 years, he has advised many big brands such as TF1, L’Oréal, Orange, Chanel, P&G, Vinci Energies, Nestlé, Renault, Bouygues, PwC, Air France … on their digital transformation and 360 communication strategies. He co-authored “The Guide to Digital Transformation” and “The Future Guide to Human Resources and Management”.

This meeting will allow you to:

> Understand issues related to Metavers, NFT and virtual world in general.

> Identify opportunities for your company or your sector

> Understand what concrete applications can be in BtoB

> Find out who the current leader is in this case

> Get inspiration from the best practices of companies at the forefront of this topic

You can save your space on our payment platform today. A replay will be available at the end of the meeting if you are not available for live.