Fulfilling several roles at the same time, especially when you are a woman, is never easy. However, Nasima El Bachiri-Oumar supported her mother as a daughter, but also succeeded as a wife, mother of five and manager of several companies in the Netherlands.
Last year, Dutch-Moroccan was appointed a new member of the supervisory board of Horizon Flavoland, a regional development agency and private equity firm based in Lelistad, Netherlands. A year ago, she even won the “Flavoland Businesswoman of the Year” award.
Born in 1978 in Norden, east of Amsterdam, and growing up in Busum, a little south, the entrepreneur originally came from a Moroccan family in Nador. Her father worked as a factory worker and her mother was a housewife. “My father came to the Netherlands in 1969 and my mother followed him in 1977,” he told Yabiladi. Of a prudent nature, he would not extend much into the course of his parents.
Nevertheless, Nasima El Bachiri-Omar tells us that she had an unusual adolescence. Her humble family was affected by the disappearance of her brother, who died at the age of fifteen as a result of senseless street violence. A tragic event that will provoke her decision to get married at the age of 17.
The journey of a “gradual entrepreneur”
For his professional career, Dutch-Moroccan admits that after high school, he turned his attention to secondary vocational education and then to higher vocational education.
“I started my own business very early when I was pregnant with my first child,” she explains. In fact, in 2000, while working as an executive secretary, the idea of his first company sprouted in the office.
“My responsibility extends to clearing. However, the cleaning company did not give us complete satisfaction. So I decided to come into the industry. ”
Nasima El Bachiri-Omar
Dutch-Moroccan Nasima El Bachiri-Omar. / Ph. Lisa Zilver – Avanti-almere.nl
Over the years, his company B Flex Cleaning has been able to find a place in Almere as a client of a well-known company like Starbucks. Also fascinated by wedding dresses, the entrepreneur acquired a bridal fashion boutique. “I got married at a young age of 17 and was fascinated by the wedding dress. When I heard there was a bridal shop for sale, I did not hesitate, ”he told Yabiladi.
Two years ago, the “serial entrepreneur” added a carpentry factory to his purse. “During the coronavirus epidemic, the situation was calm for our sanitation agency. I am an entrepreneur and I have to be constantly busy. So I heard about a carpenter’s factory that went bankrupt and I decided to buy all the machines and start again, “he tells us.
“Believe in yourself”
For Dutch-Morocco, the situation of immigrant women entrepreneurs in the Netherlands has improved a lot. “Women of color are becoming more visible and successful, and as a result, the younger generation is getting examples and inspiration,” she says.
He advises to “believe in yourself.” “We now live in a time where borders are thin and you can quickly make yourself visible. Don’t just think within boundaries. Thanks to social networks, you can make yourself and your product visible beyond this limit, “she told Women Entrepreneurs in her native Morocco.
“Set goals and follow them and if you believe in them deeply you will achieve your dreams in the end. Take good care of yourself too, because no one else will do without you. You are the main driver of your success.”
Nasima El Bachiri-Omar
Nasima said she is still attached to her parents’ country. “I am Moroccan and I love Morocco. I go home several times a year with my husband and my children, “she concluded. But for the moment, the entrepreneurial unrest has not yet decided to set its sights on a Moroccan company.