21 free-floating operators explore the Bordeaux Métropole.

This is not an expected argument which is part of the notation but we will still play in it“From there, everything in front is good. This admission of one of the free-floating players proves the need to stand in a competition where the competition is particularly tough. A maximum of two operators will be selected according to the type (bicycle, scooter and scooter).

Bikes, Scooters, Scooters: Bordeaux Métropole signals the end of free-floating fair

And, proof of the great attraction of this Bordeaux market, when the call for interest closed on Monday 16 May, Bordeaux Métropole officially received applications from 21 micro-mobility operators who submitted a total of 33 offers, since one operator could apply for a variety of vehicles. The Bordeaux Métropole now has to decide between these numerous applications by tempting itself with many miles of reasoning.

Overseeing parking lots is a community priority: sidewalks will no longer support wild piles of bicycles and scooters. Public Road congestion is still visible, even though each operator is limited to 100 scooters under an Activity Regulation Charter. From 1 September, vehicles can no longer be parked outside the special area bounded by the municipality. To align with these requirements, candidates will be required to establish a high-precision geolocation system. With tear operators such as satellites, sensors or even on-board cameras, the only claim is to offer a helmet integrated with his scooter rental. Voi, meanwhile, claims to be one of the first to install turn signals on its vehicles, one of the first in Bordeaux.

Almost precise parking

As such, security is also a focal point of AMI. And one operator, Bolt, offers a unique ride prevention system. “To unlock the scooter the user needs to test the drunk. This applies to rentals from 11 a.m. Friday to 8 a.m. Sunday.“We have been presenting to operators in Bordeaux since 2020. Alcohol consumption is not limited to weekends; there is no profit limit. So Bolt does not want to impose this restriction on users for the rest of the week. This competing link is also committed to protecting traffic and public space.” It promises to block its scooters as they begin to ride on public roads. For candidates in small towns on the Mediterranean coast, as for many, Bordeaux represents the largest market in France and even Europe.

In this way many of them have developed their activities locally. If he’s from Angers, Cheese, who owns more than a hundred scooters and 300 mechanical bicycles in Bordeaux, has a workshop in the metropolis in Gironde. From there he entered into a partnership with the Gauche Company, which equipped scooters with removable and easily repairable batteries. Another candidate who wants to be local in spite of himself: a member of the California company Bird, the dynamic and intelligent transport chair of the University of Bordeaux. Within this research group, he worked on the combined security of micro-mobiles. And claims to have a super power: to be able to handle scooter parking within 10 centimeters. But it’s not easy to invent yourself as a superhero when places are still poorly defined: machines continue to occupy the road wildly.

Near the Grand Theater, a bird scooter is parked in a busy alley on May 16, 2022. (Credit: Maxim Giraudeau)

Everything for CSR

These two competitors, Pony and Bird, expect a lot from metropolitan arbitration, especially for questions of economic viability. Bordeaux is a lucrative market that already has eight scooter operators, six bicycles and two scooters. A division of the market that makes it impossible to make each other’s activities profitable. Offering a fleet of 100 scooters out of ten operators is not at all favorable AMI will allow us to use it more frequently and capture usersMikel Mamu, Bird France’s general manager for La Tribune, explained.

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Calling sub-contractors, promotional campaigns: So far, operators have reduced service costs. No harm to profitability. AMI will change the rules of the game, but already in this price war, another California player Lime is offering special prices. Its bicycle and scooter rental is cheaper for students and beneficiaries of solidarity rental on public transport. In the spring of 2021, it is the company with the most bicycles located in Bordeaux with 600 units. A heavyweight in the sector, just like Operator Dot, its direct competitor in dozens of European cities.

Accustomed to dot AMI, especially in France where he has won several. But acknowledges that Bordeaux carries a targeted purpose. “Special emphasis is placed on social and environmental responsibility“We acknowledge. The company wants to emphasize.”Quality of working conditions“In its Bordeaux warehouse, without resorting to subcontracting, he says. This is an argument made by the brand of Fifteen and its Juve Bicycle. The operator announces that, from 2023, all of its vehicles will be assembled in France. By supporting the choice of not doing and encouraging them to paddle ৷ Bicycle is health ৷ each candidate also ensures that their scooters are greener than the competition in design and management, an important point since winners must reveal a carbon footprint of their activity at the end of their first year of operation.

The car is dead, long-lived trot ‘?

Operators must prove that their services can be integrated with the existing public transport network in the metropolis. The terminals thus have the potential to deploy self-service fleets and connect to remote areas. That’s how Pony wants to launch his offer. “Velopolitan“”Instead of paying one euro to unlock and then 15 cents per minute, you will have to pay two euros at once, if you start and end the journey on an express bike network line. [REVe, ndlr]“Pony’s public relations manager Guillaume Leroux has come up with. But for now, REVe is still a dream.

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Operators agree that the peri-urban areas represent a new market for capture. “One might think that the surrounding municipalities are less profitable. In reality, it is offset by the average travel time, which is longer Long “Note Mikel Mamu of Bird. Before adding:” Us The promise is to replace single driving.“Understand a car that can only transport one person at a time: its driver. A use that is not compatible with the future of urban mobility and which should be gradually abandoned with the introduction of ZFEs (low emission zones) in France from 2023. And Bordeaux. With that in mind. , City centers must significantly reduce their environmental impact.

Micro-mobility is declining. “We want to offer different solutions for personal car use“, We claim Bolt. Even if this conversion is not based solely on free-floating.”There is a real enthusiasm among Bordeaux residents for these new modes of transport and a political desire to establish soft mobility to complement public transport.“Florence Areitz, CEO of Tier France, observes. Metropol will pay special attention to this. Before giving its final arbitration in early July.

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