Amazon Head of Device: The company focuses on real-world technology, not metavers


com Inc. Focuses more on technology that supports the real world, rather than the so-called metavers.

David Limp, senior vice president of devices and services at Amazon, says the e-commerce giant’s ambition is, for the time being, to expand the arsenal of devices, including home robots and ambient computing. Mr Limp appeared at The Wall Street Journal’s Future of Everything Festival on Thursday.

“I really believe this is essential, and I think we spend a lot of time in our organization, we want to improve here and now,” Mr. Limp said. “I want to try to work with technology that makes people think, they enjoy the real world. A

At the WSJ Future of Everything Festival, David Limp, senior vice president of Amazon Devices, discusses the company’s Project Kuiper satellite Internet service and the potential for lower cost and better bandwidth. Photo: Andy Davis for WSJ

Amazon has been working on such projects for years, from the Kindle e-reader to the virtual assistant Alexa and most recently to the success of the robot.

Last year, the company launched a home robot called Astro, which works like an Alexa mobile, can perform home security services and deliver items in a backpack. Joanna Stern, a personal technical columnist for The Journal, reviewed the astro in April, concluding that although the robot was adored by nature, it did not serve a clear purpose. Mr Limp said on Thursday that Astro was making the company’s first iteration of a robot and that he hoped every home would have one or another robot within the next decade.

Amazon has tried to embed Alexa in a number of its devices and services in recent years. Last September, Amazon launched its own TV with Alexa. The launch licenses two lines of its Amazon-branded Fire TVs. At the company’s annual device event last fall, its releases featured updates to its Echo family, including a 15-inch smart bezel and ring protection product. Amazon usually launches many products at annual events, some of which never make it to a large consumer base.

Mr Limp also spoke on Thursday about the company’s ambitions for a proposed fleet of Internet satellites called Project Kuiper. Amazon has rushed to communicate with SpaceX to send broadband satellites into low Earth orbit in a bet that they can compete with traditional broadband providers. Amazon said in April that it had secured 83 planned launches that would put the satellites into orbit over a five-year period.

Mr Limp said the company owes billions to people not only in remote areas of the world, but also in the United States. SpaceX has led to the creation of a fleet of satellites in orbit.

Asked how Project Kuiper differed from SpaceX’s Starlink service, Mr Limp said there was room for a number of broadband satellite companies, but Amazon’s subsequent startups allowed him to be part of “new technology” that could reduce costs for customers, although it acknowledged that Amazon SpaceX Behind it.

“We still don’t have anything flying in space.” He said. “We have a lot to do, it’s risky and we have a lot to prove in the next two years.”

Write Sebastian Herrera at

The future of everything Festival

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