Artificial intelligence is disrupting the film industry

From now on, artificial intelligence is no longer a common movie character. This is even more evident in the filmmaking process: project support, development of subtitles, dubbing, crowdfunding in a scene, aging or facial rejuvenation … some of the tools presented during the Cannes March Do Film this year. Meetings with technology experts are no longer the real future.

An artificial intelligence to evaluate the success of a film project

The huge conference room of the film market was packed that day. On stage, the producers take turns presenting their film projects. A few seconds later, behind them, a series of numbers appeared on the screen, indicating the success of the film presented.

Sami Orpa, CEO of Largo, a Switzerland-based start-up, commented on the results. He first created the concept of an AI medium in the ear in 2019; Three years later, he returns with his perception.

“First, it does not replace the creative process of artificial intelligence, artificial intelligence, He wants to be clear. Producers or distributors can use it and analyze all stages of their project: from development to distribution. For example, at the pre-production stage, they can upload their movie scripts to the system and the system automatically provides information about their content, selected cast and potential box office results or streaming platform or even viewer type. Might be interested in that picture. “

To allow this artificial intelligence to analyze any project, it featured 60,000 films, all genres combined, good or bad, or whatever. For the time being, these works only come from Europe, North America and Latin America. Films that have never been fruitful and remain at the script stage were also included, to make artificial intelligence more efficient. The result is about 80% efficiency, says Sami Arpa.

Computer scientist but filmmaker Sami Orpa has seen the potential of this innovation by observing what already exists between the platforms. “Amazon and Netflix use a lot of data, innovation, The founder of Largo mentioned. And the industry is being disrupted. This information and technology is not available to others. So that was our goal: to provide technology for the whole industry. “

Without disclosing precise figures, the CEO confirmed this: Hundreds of producers today use his artificial intelligence and, in a single year, passed about 1,000 projects under his analysis. For example, a Chilean producer, Francisco Harvey, was fascinated by the device during the film project, which he judges. “Great computer that talks about your project”. Artificial intelligence, for example, provides statistics to see if the chosen actor matches the character … and Francisco Harvey wants to use it to mean “Its partners that our film will be successful, even if I do not say it, the computer!”

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In France, CNC is helping to develop AI

In France, CNC – the National Center for Cinema and the Moving Image – set up various support groups, especially for tools, to support companies developing such technologies. “It’s a risk factor, Vincent Florland, CNC’s digital director, said: Because projects are often quite risky and sometimes take time to pay off. “

Vincent Florland is the digital director of CNC
Vincent Florland is the digital director of CNC

Radio France
– Fiona Mogaddam

Support for visual effects has also been introduced to encourage producers to use these technologies. And training assistance has been introduced. CNC hopes to attract profiles still far from this environment and predicts that the number of jobs in the sector will double by 2030. At CNC, more than ten million euros are devoted each year to innovative and technological projects. Millions of euros in production assistance.

But can’t the advent of artificial intelligence lead to the disappearance of certain jobs, such as translators or dabbars? “They won’t go away anytime soon.” Stan Saluvier, manager of Can Next, a branch dedicated to innovation in the Cannes Film Market, is reassured. “In the first case, what is at risk of disappearing is a more manual thing, such as synchronization, such a very mechanical thing. But there will always be a person who has to oversee the process because there is no artificial intelligence. Very good at making relevant decisions.”

He then gave the example of the famous Korean film translator Darcy Pakuet. In this picture ParasitesHe made a word for a Korean noodle dish. “We need human intervention to know why that creative decision is better than another. But in terms of conversion, automation, resource preparation for editorial decision making, there are already solutions that save thousands of hours of work and I think it’s really good.”

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Diving into Metaverse

“Movies feed on what will happen in video games where these technologies have been around for a long time and movies, animations, video games respond to each other. There is a very interesting convergence on technology. Even in the end, things are very different and producers The way you use these tools is very different. “ Vincent Florland of CNC noted. And just like video games, Metaverse’s technology is slowly gaining ground in the film industry.

Stan Saluvir of Can Next, does not hesitate to speak “New Era” Which he describes “Reality Rendered in Real Time”. “It’s real-time that it’s happening now. It’s real or at least it’s visible. And it’s computer-generated. This new technology is becoming very accessible. It can reproduce. It will change the kind of movies we watch, the genres of creativity, and it will change the way movies are made, how they are financed or produced. “

Stan Saluvi's Kan is in charge of Can Next in the film market
Stan Saluvi’s Kan is in charge of Can Next in the film market

Radio France
– Fiona Mogaddam

But wouldn’t the movie lose its authenticity if the actors-actresses were drowning in metavars for a scene that happened in Paris, New York or Seoul?

A very philosophical question for Stan Saluvir, who is sure “Movies will still change a lot”. He predicted an arrival “Meta-Cinema” Where visitors can somehow take part in the film.

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