Although recruitment issues are still centered on “white-collar” workers, they are now also found among “blue-collar” workers. Temporary work agencies, which employ 80% less-skilled or unskilled profiles, are the first to be affected by this new phenomenon. Faced with this situation, the digital transformation of their processes seems to be a promising path.
Statistics clear: The Association of Human Resource Managers (ANDRH, Study October 2021) estimates today that 80% of its members are facing labor shortages. The construction and hotel and catering sectors, in particular, are struggling to attract candidates, following closely with the industry.
Lack of training
One reason that may explain this phenomenon is psychological: since the health crisis, demand and expectations around work have changed. Realizing that life can be driven by other desires, working people today are in search of money.
Also, they are less and less inclined to take on tasks that are no longer in line with their wishes, especially when they present a high level of difficulty. Another possible explanation is of a cyclical nature: in an inflationary context, with the increase in energy prices, especially petrol, their mobility decreases significantly.
However, despite the lack of resources observed in virtually all cases, we are not in full employment. So what’s the problem? The deep discrepancy between supply and demand is linked to a lack of training and information.
Thanks to AI to recover skills
Lacking adequate qualifications, many candidates refrain from responding to specific advertisements, others simply remain unaware of the existence of offers related to their profile or their aspirations. As a result, in the interim, the rate of service, i.e. the number of candidates presented by an agency to its employer’s client in relation to its initial request, struggles to exceed the 35% mark.
A situation that is proving to be a real break in growth for companies that need a dedicated workforce to deal with fast, maximum load. Therefore, the temporary work sector has to revolutionize its method.
Some hiring professionals have found solutions with a firm commitment to transform their process. At these next-generation temp agencies, AI and automation technologies are firmly at the service of advisors, their clients and candidates. Purpose: To increase the level of service by addressing the right talent at the right time.
Upskilling of temporary staff
Artificial intelligence is thus being tested through thousands of CVs to select skills, aspirations, geographical consistency and responses over a wide range. The algorithms then match these profiles with the offers in the agency’s database, then the employer best matches their needs. At the same time, automation tools are responsible for sending real-time information to potential candidates.
But these technologies are not only limited to mill improvements, they also offer attractive possibilities for promoting the skill development of temporary workers. With precision and speed, automation tools identify the candidate’s skills – hard and soft skills – and the gaps required for a given position. However, in the interim, announcements often raise concerns about low-skilled jobs, which require only short training courses that can often be provided through e-learning platforms.
Temp agencies can thus support candidates for skill enhancement and actually increase the number of offers to their clients.
Three times the benefit
New technologies in the world of recruitment thus offer threefold benefits. They allow recruiting agents to waste 40 to 50% of their time selecting their CVs and thus dedicate a large portion of their mission to supporting job candidates or even conducting genuine coaching interviews, the services are traditionally “reserved for. .
Candidates, on their part, have access to a wide range of targeted job offers, consistent with their limitations and aspirations. Finally, employers regularly see their service rates exceed 70 to 80%! After all, guaranteeing results and not just the way it is, these AI-powered temp agencies prevent employers from spreading their requests among dozens of service providers.
In the end, this new model proves to be a boon for all stakeholders and significantly reduces the current imbalances in the market.
Benjamin Vallat is the Deputy Managing Director of Gozab