Real estate professionals do not see the big technological rise

When we know that, in the same study, we find it Real estate professionals have taken a technical turn, And in a profession that has more than doubled the evolution of the use of technology in 5 years, we are still surprised that professionals are not seeing any major upheaval. If we had asked the same question with social networks 10 years ago, would we have agreed? Nothing less clear. So the question we ask ourselves is: Are real estate professionals sure that people will always be stronger than technology, or is it simply a lack of knowledge of these technologies?

If this is the number one point, we agree. However, technology is interfering with human consumption and is becoming a habit. It has been done periodically.

If this is the second point, it is our role to continue to value professionals so that they can understand technology. So I suggest you go over each technology and see in what form it already exists, and how it can transform tomorrow’s real estate. But let’s start with the study of statistics.

What is the technological breakthrough for real estate tomorrow?

A picture worth 1000 words, here is the result of one of the 150 slides of our ImmOpinion study!

Now that we’ve seen all this, let’s go over the details of each technology.

Online appointment

Only 14% for online appointments. It’s incredible. When we notice that today, everyone makes their appointments online with their doctor, and that habit starts to reach restaurants, hairdressers, museums … eating habits will be created, if not already done, and will be requested by real estate prospects. .

Still, tomorrow, if I want to sell my property and I have these two solutions:

  • Make an appointment with a professional in two clicks and make the right appointment for me.
  • Call a real estate agency or a consultant who sometimes does not answer his phone. (I put “sometimes”, but you get the idea.)

In your opinion, which solution would I prefer?

Online dating tool Already existing for inspections, estimates, etc. It saves time for clients as well as professionals. One less friction.

Communication tracing and qualification

It is the only one with more than 50% consensus. In fact, it is concrete. And it’s everyday. The funny thing is that a few years ago, we talked very little about it. However, tracking and qualifying contacts is inherent in all marketing and web advertising professionals. Over the years, the software has adapted and the networks have almost all the released tools that are strong enough to track leads and qualify.

However, field efforts are still needed to exploit this gold mine of information. We also give some suggestions in one of them Previous article on other learning from ImmOpinion.

Live video

Only 28%. And this is less than in previous years. At a time when all content creators are swearing live, real estate agents find it hard to believe. However, Live has a certain power, it anchors people and space in the present moment and it can make a difference for the first visit, an open house or a preview discovery on social networks.

Also, the cameras are getting more and more powerful and now make it possible to film live and in 360s. Without counting, of course, other possibilities besides visit: live on webinar, twitch, insta. All of these ideas allow you to educate, create original content, and build your community

Virtual reality

She is the big sister of Virtual Tour. Helmet on his head. But not only that. The big difference is that you can walk around in 3D, virtual reality. It is on this technology that most Metaverse. Many companies believe in this future, and invest a lot of money.

In real estate, there is a real surplus value for such 3-dimensional, off-plan properties sold, including headsets, computers, tablets or touch tables.

There is also a lot of interest in imagining a property, including real development proposals, in selling property with work. There is little doubt that this technology will eventually replace the classic virtual tour. It has an even greater impact That’s great! Which will ultimately convince the owners, sellers and lessors to give you a mandate.

Stimulated reality

Do not be confused with precisely virtual reality. It is a virtual reality that is forced upon the “real life” reality. One of the most cited examples of this type of application in real estate is the display of house and apartment prices while walking down the street. By placing your smartphone in front of products for sale on the street, you can see their prices and a lot of information about them. Several attempts have been made in Australia and the Netherlands. For the moment, these are not the most used, but with the advent of augmented reality glass, it may become more democratic.

Here is a concrete example:

Close to today’s use, we can create plates or panels that make it possible to represent future buildings or apartments in VEFA.

And one more example:

We also see a rather interesting use on construction sites where data is stressed on reality, such as future power consumption, or simply giving ideas for a project during a physical inspection. A whole universe for innovation and where everything remains to be imagined to enhance the experience of real estate possibilities.


A tiny 6%. And yet, this technology is already widely used for support. For example, on many sites, including Amelie, before a person answers your question, a pseudo-artificial intelligence tries to understand the need to send you to the right subject or to the right conversation, while the latter is unable to answer.

Chatbots have also started appearing to facilitate or make appointments for real estate research.

Here is an example, taken from one of my lectures.

Even today, while technology is still not amazing, when we see that certain Google technologies are able to make appointments to talk to people, we deserve to think that when the technology matures, it can save everyone a lot. Wait time and see. Or learn by experimenting. It’s up to you.

Artificial intelligence

We’ve already talked a lot about artificial intelligence at Immo2. We are not surprised that this technology comes second. This is the basis of some of the technologies already presented in the article, such as Chatbot and Tomorrow, Lead Tracing and Qualification.

We have already discussed the matter here 10 tools that use artificial intelligenceAnd us A complete tour of AI in real estate.

In short, the uses that already exist and affect the sector are:

  • Automatic writing of property details;
  • Photo analysis to identify the elements of a resource;
  • Current and future real estate price analysis;
  • Learning about user behavior on web travel;
  • Learning about data to predict material problems: elevators, water heaters, etc .;
  • And there are lots of others. 3

Big data

It is the father or mother of artificial intelligence. By itself, this is not necessarily a specific technology, but the ability that we have today to process a lot of data. This is the result of a growing computerized world. And, thanks to this huge amount of information, we can now determine the price of real estate in the future. It is on this information that iBuyers And thanks to them we can more or less accurately predict who will sell their property in the next 6 months!


Best for the end? However, this is one of the biggest promises since the invention of the Internet. Technology is behind it web3 revolution.

The easiest way is to summarize it in the video.

You should know that blockchain has already been used in various real estate sectors. Everything in it has been summarized Full article on blockchain.

So. We have tried to make a complete tour of the technologies that will have a more or less strong impact on the way the sector and professionals work. So we strongly invite you to take an interest in these technologies and start setting up one of the easiest ones for you to set up and develop your real estate business.

And if not, will we match again? Which of these technologies seems to you to be the most promising revolution in real estate (let’s not be afraid!)? We look forward to hearing from you.

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