Air France’s elegant challan upmarket

Exclusive – In support of its premium strategy, the airline introduced its new campaign as well as a redesigned long-distance business seat. Le Figaro Preface two discoveries.

France in the air “Everybody knew the signature of Air France for 7 years. Now we have to get in the habit of reading.” Flying in style “The first advertising speech for the company since 2015. And what could be a better installation than the Eiffel Tower, the symbol of France to send this message? Highlights France’s most iconic tourist sites and This essay, created by the company Ara, evokes the story of a climb

A bright and determined woman who embodies the airline. After a red dress with an infinite train, he lightly climbed the metal monument. Should there be a message? “The emergence of this young woman represents our promise that we will elevate elegance. “, Explains Figaro Fabian Palace, Director of Customer Experience at Air France. “We had a very difficult time in air travel. This elegance is really connected to our brand and I think it’s important to have this pride and desire to make Air France one of the most elegant companies in the world. A

Juliet Armanet’s stamp on Michelle Legrand

American director Brian Beletic behind the camera. This short film expert has shot a significant number of commercials as well as music videos for Black Eyed Piece. And for the music, give Michelle Legrand a place in the universe with a cover Match my heart Arranged for Air France by composer Julien Jouen. This “Screen Music Composer”As he defines himself, he imagines a version of the song that is both soft and strong, which accurately embodies French touch. He needed a voice. Who else but Juliet Armanet? In 2018, at the opening ceremony of the 71st Cannes Film Festival, French artist Michelle Legrand performed the song for the film. Thomas Crown AffairAnd which won an Oscar for Best Song in 1969.

The scenario was ready: an iconic tower, Oscar-winning music, rhythmic scenes transforming into a symbol of the company’s various strengths … Air France’s desire to position itself internationally as a premium brand. The poetic spot will be broadcast tomorrow on television, in movies and on the web in five strategic Air France markets: the United States, Canada, Brazil, Italy and Germany. In France, its distribution will be 100% digital.

A new business travel standard

New Air France Business Seat

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And it’s again from the Eiffel Tower that Air France unveiled its new long-distance business seat today, Tuesday, May 10, which will be discovered on board the Boeing 777-300 from this fall. For a higher level of comfort, the company has redesigned its iconic curved seat to offer a newer version. It adopts the concept of 3 “Fs”: Flower flatIt comes in a real flat bed of about 2 meters; Full accessEach corridor has direct access and Complete privacyFor the best privacy.

Real innovation? A sliding door now allows you to completely privatize your own space, thus saving the rest of the cabin. ” I think it’s important and part of Air France’s values ​​not to oppose intimacy and confidence.Fabian Pelas argues. For travel for two, and when you’re sitting in the middle seat, you can easily lower the central partition to promote interaction with your traveling companion.

Inside the seat, produced by French aeronautics giant Safran: wool, brushed aluminum, full-grain leather … Air France favors advanced, soft and natural materials for its production. The good news is, technology has improved and the wheelchair will feature a larger 4K high-definition anti-reflective screen (17.3 inches) equipped with noise-canceling headphones, a new Bluetooth connection that lets you use your own headphones and multiple USB C and USB A. Socket. A detail that can already be found on the A220, each armchair is embroidered with a red accent, brand symbol.

We want to be a premium company, providing the best level of comfort, gastronomy and service.

Fabien Pelous, Air France customer experience director

On the floor, a navy blue carpet with herringbone effect, a consent on the Houseman Percut floor. ” We’ve really redesigned the cabin adjustments of all our planes and we’re going to create this unity in the whole fleet with this fairly marked and symbolic blue of Air France..

But that’s not all: the director of customer experience has also announced changes to the entire cabin. ” In premium economy, for example, we will keep the seats in the A350 (Made with European equipment manufacturer Recoro, editor’s note), On top of that our customers say they have the best level of comfort compared to our historically shell seats. These chairs lean 124 degrees We’re not in the bed seat of the business cabin, but at the 124 degrees we offered the business a few years ago. We want to be a premium company, providing the best level of comfort, gastronomy and service. “Looks good. The sense of French hospitality that makes the teams unique has already been rewarded in 2022: Air France has been voted the best company of the year for the seventh time in a row for customer relations.

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