Innovation in Metavers and Digital Beauty for L’Oreal in Viva Technology



L’Oreal is presenting its vision for the future of beauty at Viva Technology 2022, to be held in Paris from 15 to 18 June. L’Oreal will guide visitors through the exploration of beauty in the age of Web 3 and Metavers. At its location, the group will present immersive beauty experiences developed by major brands in its portfolio of luxury, consumer and professional products.

Beauty experience in Metaverse

L’Oreal is exploring the potential of Web3 for a beauty experience aimed at a new generation of customers. The group presents “On-Chain” Beauty, an opportunity to bring together customers and manufacturers on the emerging Metavers platform to participate in a new beauty economy.
Visitors to the L’Oréal stand on VivaTech will be able to experience online, offline and on-chain beauty innovations.

Multi-sensor headsets elicit emotional feedback from customers

Towards Lux & Tech Perfumes, Yves Saint Laurent Bout’s Saint-Session is a point-selling experience. With a multi-sensor helmet based on electroencephalogram (EEG) technology, Scent-Sation reflects consumers’ emotional responses to fragrances and analyzes them to recommend appropriate olfactory experiences. The experience, announced in March 2022, was created by EMOTIV, a specialist in Neurotech.. Scent-sessions are used to identify the fragrance that best expresses the customer’s emotions. This approach is reminiscent of the LVMH Group’s Guerlain-led innovation from 2019.

Also, the group is looking for “on-chain” beauty on Web3 to strengthen L’Oréal brands’ connection and commitment to the community. To do this, they offer experiences of beauty and self-expression, such as the discovery of virtual collections or the opportunity to discover a new generation of designers.

L’Oreal has partnered with Emotive to capture the emotional response to the perfume.

Yves Saint Laurent launches 10,000 NFT

Specifically, Yves Saint Laurent Beauté is launching the 10,000 Golden Block NFT to unlock the experiences and services stored in the “YSL Beauté” wallet. It starts with a “social token” from a DJ P00ls, a platform for creating virtual currencies. For this NYX Professional Makeup, a brand of L’OrealShe wants to go with the next generation of creators and launches the first decentralized label of 3D beauty makers on Web3 to draw beauty codes in the era of Metavers.

Mugler celebrates the anniversary of his perfume “Angel” by launching his first NFT collection

For its part, Mugler will celebrate the anniversary of its iconic perfume “Angel” with the launch of its first collection of NFTs, “3D Angels”, designed by a Web 3 artist. In this way, Mugler laid the foundation stone of his “on-chain” loyalty program in keeping with the brand’s DNA. The real world is not enough “L’Oreal seeks to create a diverse ecosystem for Web3 partners with artists, communities and technology platforms, such asArian And Crypto manA creative lab that promotes diversity and representation on Web3.

L’Oreal has announced that it has signed a partnership OpenSea is a key market for the commercialization of NFT, To create a universe in its brand code, to explore the future of beauty with experience and unique virtual collections. At the Viva Technology Show, the Lancom brand wants to present the retail of the future. Lancôme provides products and services for its physical, digital and virtual consumer touchpoint. For example, Lancôme’s “Absolue Dual-LED Youth Treatment” is a new in-store device that uses LED light therapy and provides skin care and a skincare formula to reduce fine lines and wrinkles.

Determining the ideal foundation shade

For “Lancôme Shade Finder” available in stores and online in 30 countries, it identifies 22,500 unique skin tones and sets the foundation’s ideal shade. And Lancome’s Leskin screen uses artificial intelligence algorithms trained on 15,000 reference images, targeting and combining skin health parameters based on 13 clinical signs and establishing a skin diagnosis.

Artificial Intelligence customizes lipstick shades

In terms of luxury and tech cosmetics, Yves Saint Laurent Beat’s “Rouge Sur Measure” is based on personal technology. This is a machine that provides the ultimate experience of customizing lipstick shades using artificial intelligence, without the house. With a simple press, the device scans through thousands of custom color possibilities, matches any skin tone or garment, and in seconds creates a custom shade that is stored in a removable buggy for use at any time.

In the case of virtual skin care, L’Oreal Highlights SkinCeuticals Pro 1: 1. This device is a must have, for any Affiliate, promoting any program on the Internet. This service is free. She will evaluate the client’s skin care needs and suggest an adaptive and personalized routine.

L’Oreal introduces its technical partners BreezoMeter, Sleepscore Labs, Animaze and Impact +

L’Oreal leads an ecosystem of partners. The group will present the results of a collaboration in data science with an innovative climate technology company at Viva Tech, Bridgetometer. He will present Slipscore Lab, A leader in sleep quality and research. For this Anime, a web 3 start-upDeveloped from L’Oréal’s Beauty Tech Atelier at Station F, it is set to make its debut on VivaTech with the introduction of a new era of virtual effects through the use of avatars. And Impact +, another start-up from L’Oréal’s Beauty Tech Atelier, will explain how to accurately measure and improve digital sustainability.

The beauty of the future will be physical, digital and virtual “Explain Asmita Dubey, L’Oreal’s Chief Digital and Marketing Officer. ” We keep our feet firmly on the acceleration of Web2, and we explore Web3 He goes on We’ve prioritized digital in all our endeavors, and our goal is to enrich the consumer journey, which is evolving from O + O (offline + online) to O + O + O, meaning online + offline + on-chain. He concludes that the case will follow at the Viva Technology Show from June 15 to 18.


Anime is used to create avatars for the virtual universe

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