Smile, you pay. MasterCard announced last week that it has entered the testing phase for its new “Smile and Pay” product, which makes it possible to pay using face recognition. Around the world, facial recognition is becoming ground. Impressive but intrusive technology, its use is advancing faster than the laws that accompany it. Whether your phone is unlocked or a quick transfer is issued, our faces are increasingly being monitored, disconnected, and saved. “Commercial use, such as unlocking your phone or contributing to the acceptance of this payment system, is slowly advancing towards political use,” noted Asma Malla, a lecturer at SciencePo and a political scientist on digital economics.
Facial recognition is a technique that uses biometric data to create a template for the user’s face. Then, an artificial intelligence uses this data to identify or authenticate this person, that is, to find a person or confirm who he or she claims to be. Around the world, some countries have already installed it in public life, making it easier to buy tickets on the metro to reduce waiting time, but also for population monitoring.
China: Face to face