The new Eco-Wild Emerson immerses you in the heart of nature in the heart of the shopping center

The idea is amazing. Set in the center of a huge shopping center, a space entirely dedicated to nature is Wild Immersion Buzz, present for one semester at Tyson D’Or in Dijon. This is the first time for a company that specializes in creating virtual reality films and creating experience for the conservation of nature and biodiversity. Did Disney catch the public? Interview with Gregoire Maison, President of Wild Emerson.

Gregor Mason, boss of Wild Immersion Space at Tyson D’Or Shopping Center in Dijon
Wild immersion

It’s been six months since you opened Wild Emerson Space in Tyson D’Ore, what can you do there?

This is a place where we can find a variety of activities that are primarily dedicated to the family. Among them, Star Hall is a virtual reality session that lasts ten to fifteen minutes and allows you to teleport to the heart of the wild and 360. And then there are other activities that will help you better educate, connect, and understand the issues of biodiversity and conservation today. And then you will read, watch movies. In short, a lot around multimedia, but not only!

Does this first six months of attendance at Tyson D’Ore match your expectations in terms of attendance?

We want to be a place of biodiversity in the temple of enjoyment, which inevitably requires harmony. So yes, it meets our expectations because it is not easy. We knew it and we hope it, we have it. Now, we have very high expectations, very good returns and then an increase in attendance and partnerships which is imitated as we go. So, I would say yes, that doesn’t mean we did everything and we won everything. But that means we’re on a path we’ve been hoping to follow and we’re confident.

In the economic model, where does your income come from?

A complete part is free. We enter free stores and then, to access activities like Virtual Reality or what we call “Animal Druins” here, i.e. drawing a creature that we see animated on a screen and in other activities, we benefit from these additional activities. Provide a pack of attractions to be able to. We have urbanized our lives a lot. Speed ​​has become fairly fast for everyone, including children. The idea here is to allow people to take a step back. Being in a shopping mall is a good example of what you want to do, i.e. take a step back, disconnect from your daily life to reconnect with nature, to understand what it is and what it presents to us and what it presents to us. The future

As we talk more about metavers and virtual reality, do you think that this technology will take up more space in our daily lives tomorrow?

Yes, without a doubt. There are many questions surrounding Metaverse. How are we going to live there? What will be offered? This is an issue we will approach with caution as we recommend reconnecting with nature. It is not the complete opposite, but we must be careful. Whatever the case may be, yes, it is obviously a matter of our interest and a matter on which we always position ourselves to bring some more connection with nature, even in the world of tomorrow.

Young members of Dijon's Municipal Children's Council visit a wild immersion site in Tyson D'Or
Young members of Dijon’s Municipal Children’s Council visit a wild immersion site in Tyson D’Or
Wild immersion

A new movie every six weeks

VR movies change every six weeks. After Alba, Around the World, Terra, The Cutest Film, The Great Apes and Treasures of Central America, a new movie will be available on Monday 13th June and will be available until the beginning of August. Aqua Lets you immerse yourself in the glorious universe of the ocean.

“It’s time, it’s a little hot. We’ll definitely find a lot of colorful fish, an octopus, a shark and a certain number of animals that remind us that these are beautiful and that we want to get there.” In ten minutes, we’ll A diver can take years to successfully capture because we have the concentration of the most beautiful things in the ocean that gives us. “ Wild Immersion President Summary.

To view this Vimeo content, you must accept cookies Social communication.

These cookies enable you to directly share or respond to the social networks you are connected to, or integrate content that is initially posted on these social networks. They also allow social networks to use your visits to our sites and applications for personalization and advertising purposes.

Manage my choices


To view this Facebook content, you must accept cookies Social communication.

These cookies enable you to directly share or respond to the social networks you are connected to, or integrate content that is initially posted on these social networks. They also allow social networks to use your visits to our sites and applications for personalization and advertising purposes.

Manage my choices

Leave a Comment