Trying to actually use hair dye before buying it on the L’Oréal Merchant site? This has been made possible by Salesforce technology. Find a doctor in Doctolib? Here again, Salesforce intervenes, a platform that allows the e-health French Unicorn to manage the possibilities of new doctors to integrate into its database. Book a box for a concert at Paris La Defense Arena? It is again Salesforce Cloud Tools which offers the sales and technical team the possibility to know the real time, programming and occupancy rate of different space in the room.
Since 2015, the date of its installation at the foot of the Eiffel Tower, the California start-up “Customer Relationship Management” (CRM, Customer Relationship Management) has been at the forefront of the world. Beloved Silicon Valley and former vice-president of Oracle, the company’s charismatic boss Mark Benioff, prides himself on building his success on his team’s hard work and creativity. After all, he was able to predict the cloud revolution by creating a complete CRM system for all companies, regardless of size. Its management software makes it possible to connect all the necessary applications without having to hire experts, servers and software licenses.
Other than that, Salesforce is a victim of its own success today. More and more companies want to use its services, but they don’t have the brains or the weapons needed to make the best use of technology. To keep developing and growing, the platform therefore has no alternative: it needs to train its own experts to provide a pool of talent for companies.
And it will take a lot of people: it is estimated that by 2026 in France, around 200,000 jobs will be created around Salesforce technology and 9.3 million worldwide. Not easy, especially in a country like ours, where 80% of employees feel they do not have the skills needed to cope with a new job.
“We are counting on a variety of relays, including collaborative fabric,” explained Emily Cedician, the bubble boss of the French collaborators, to find these profiles in a population that does not necessarily have access to training and employment. Salesforce then relies on different partners to train these employers. “The idea, the details of the leader, is to create a virtuous circle that benefits everyone and can have a positive and real impact on French society.”
The experiment, conducted with interim expert Adeco, symbolizes this desire to transform the ecosystem. Since 2007, the Franco-Swiss Group has selected Salesforce to digitize the relationship between its organization and temporary workers, collecting and categorizing valuable data on the needs of the employment area. “Therefore we can support our clients’ business development by developing the skills of our candidates,” explained Pierre Matuchet, General Manager Strategy, Transformation and Digital Adeco.
Whether the transformation of electric car makers or skills related to the technological environment, “many candidates are not aware of their potential, where we have been able to identify them for artificial intelligence solutions. This has been confirmed by ISDI, another French partner who trains users in salesforce tools. Skills? “Basically, an appetite for technology and customer demand. You don’t need a diploma, you just have to go to English,” summarized Victor Kessler, ISDI Country Manager, who works exclusively with Pôle emploi.
In 2021, 1,000 people who never imagined getting a high-tech job thus received a technical certificate that came in support of skills based on soft skills: autonomy, a sense of cooperation and non-class management. After securing a golden career for a whole generation of business school graduates, the cloud sector seems determined to open its doors to more alternative profiles, such as retrained or unemployed workers. But also, women are still poorly represented in the digital sector (15% of primary training).
In this regard, Salesforce France’s General Manager is joining the social builder network, which has already helped about 70,000 women in training, retraining and job search. A “fusion” partnership is indicated by Emanuel LaRock, director of the network, who underlines that American Group also supports programs that are not related to its technology.
To prove that this ecosystem works and benefits everyone, the company multiplies concrete cases based on the use of its own equipment. Bouygues, for example, was one of Telecom’s first French customers. The operator uses Salesforce to gather a lot of data about its users, which until now has been difficult to access. Advisors and telemarketers now have access to the necessary information on the same screen, thus having better visibility of their performance. “They can follow the caller’s situation in detail (technical aspects, packages, offers), reassure Aline Anjaram, a member of the operator’s general management committee, and engage in a real-time response with the relevant services.”
The icing on the cake, the subcontractors installing the box in the private house will also be attached. So they will know when to open a concierge lodge, the length of wires they need and even the most suitable color for the apartment! In short, the platform allows what Alain Angerame calls “increasing human potential”, encouraging workers to gain autonomy. “Our goal is to help our customers and partners come up with new ways to grow their business, to show them how value can be created by giving,” said Emily Cedician, “as a general supplier of technology solutions.
Since the company’s inception in 1999, Mark Benioff has emphasized the need for his clients to fully understand the business. Today, Alain Angerame stimulates these Learning campaigns In the United States, which is accustomed to Buigues teams …
The American Giants’ growth target has doubled and the recent takeover of Slack Messaging for 27 billion confirms this determination. To reach this height, Salesforce humiliates its employees – and not just by offering them a unique view of the Eiffel Tower. In 2022, for the fifth year in a row, the company won the Glassdoor’s Best Places to Work award. It prides itself on being 100% carbon neutral, declaring that its employees are not all genders and that within its walls, everyone is free to adopt the pronouns of their choice: “she”, “she” or “yale”, the decision immediately becomes administrative. According to Emily Siddiqui, the company could even finance a gender reassignment operation.
Finally, Mark Bernieuff introduced the so-called “1-1-1” system, which required the group to dedicate 1% of its profits, 1% of its employees’ time and 1% of its products to the philanthropy. This “pro bono” has made it possible, for example, to set up a free telephone listening platform or support the Emmaüs Association with in-house management tools during the Covid crisis since April 2020. It also points to employment assistance. Not completely indifferent, so, since it will feed the famous pool that will increase salesforce … but will not leave anyone behind.
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