by Camille Ducroc
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Cabin with shampoo basin, hairdressing station, mirror, treatment table and manicure stool. At first glance, LIB Look like any other hair salon or institute because there are hundreds of them Paris. In reality, it’s more subtle than that. LIB, for “beauty freedom”, is A co-working lounge For independent beauty professionals: hairdressers, beauticians, masseuses, manicurists, etc.
Opened on July 4, 2022 16e come on of the capital by Adeline GuilbotA professional hairdresser for over 20 years, LIB allows beauty professionals to rent a hairdressing, nail or wellness space. According to the diet, from a few hours to a monthly subscription. A concept that recently originated in France.
A compromise between freedom and salon work
Adeline Guilbot has been thinking about this idea for more than five years. After a career in several Parisian salons, where he notably became a manager, he started his own business a few years ago. “I wanted to go back to my roots and re-establish a relationship with my customers. I became a hairdresser at home because today when you want to be independent, there are not many other solutions,” she explains.
Still, “Being a freelancer, I left a place where I was constantly sharing with other professionals and I missed it so much,” he continued. Being an employee again is out of the question. Then he thought of a place “where we can combine connections with other professionals while remaining independent.” The Beauty is co-operation Presents itself as the right compromise.
Specifically, by registering the professional on the site, he can rent a position by the hour, half-day, day, week or month. He can do it once or regularly. LIB provides the basic requirements, but everyone brings their own tools.
The living room is open 7 days on the 7thfrom 8 a.m. to 9:30 p.m., professionals have an access code that allows them to be “completely autonomous”, supports the founder, who insists: “The show does not have my brand, it is a room where everyone should feel at home able to do, I don’t impose anything. Also I don’t take any percentage of their turnover.”
An emerging trend
This concept of the beauty peer has been developed over the years, especially across the Atlantic, but still very little in France. “It’s not very French to work with the competition”, Adeline Guilbot tries to justify. In Paris, the first location of its kind, “Beauty fellow wolf”, Opened three years ago. Since then, similar places have appeared, but they can be counted on the fingers of one hand.
The phenomenon will surely grow in the coming years as independent professionals continue to grow. According to a study by the National Union of Hairdressing Companies (UNEC), the home hairdressing sector has grown substantially since the early 2000s and has grown 3.3 times between 2009 and 2020.
According to the National Craft Confederation of Beauty Institutes and Spas, 75% of estheticians and beauty specialists in France work independently.
“It’s obviously freedom.”
For those who, like Adeline Guilbot, are attached to their independence but do not want to settle for their home to receive their clients and/or want to find an exchange with other professionals, beauty colleagues are becoming “a solution”.
In any case, this is what attracts Ayesha, a hairdresser specializing in Afro hair treatments. He was contacted by Adeline Guilbot just before LIB opened and “I loved it from day one”, he says bluntly.
For the 15 years she has been styling hair, she almost always receives her clients at home. Even if she has set up a dedicated and “comfortable” space there, “it’s not necessarily very big and practical to take on multiple customers at the same time, even less so because I have two small children”. She tried renting space in classic hairdressing salons, but “I didn’t like it, I felt dependent and somewhat controlled. I was paying monthly rent despite not being there every day”.
He seems to have found his account in LIB: “It is obvious freedom. I pay when I arrive, I can take up to three clients at the same time and best of all, I can separate my personal and professional life. This is totally what I needed. For the past two weeks, he has regularly rented space at LIB, which has become his “workplace”.
All summer, Adeline Guilbot invites freelancers to visit LIB. It is already planning to open others in the capital.
Beauty Coworking LIB, 32 rue de l’annonciation in Paris.
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